Value unearthers – a reflection on building value in society


A value unearther is the person who sees value in something hidden. It is not always invisible value hiding in plain sight, in something already seen by everyone. Sometimes, it is value in things that no one sees; it is the value in particular details, or in things not yet defined nor fully materialised.

A value unearther says: why is it that nobody sees the value in this? Why is it that nobody does this or talks about this? I myself cannot ignore that it is extraordinary!

A value unearther pulls that unearthed mineral from invisibility and realises it is a seed. They cultivate it and set the soil for it. They claim a piece of real estate in the culture and they work that land. They build a magnificent temple among the growing garden; they turn the land into a sanctuary for others to visit.


A value unearther persuades others of the significance of this hidden value. They do not manipulate others in the sense of deluding them into thinking that something they know does not have value actually does have value. They are not interested in winning at the expense of others. They seek mutual benefit.

A value unearther creates systems that amplify this value. They build an ecosystem of ideas, concepts, objects, and interrelations that make this valuable thing ever more prominent, multiple, visible, convincing, and reaching more people —or, at least, the right people.

Since by definition they alone unearthed this valuable thing and championed it, nobody else will have explored it so thoroughly, and no one will have dedicated enough time and intellectual resources on it. So, they offer something that only they can deliver, because they built the systems, and they know them better than anyone.


They grasp these systems so thoroughly that they represent an inexhaustible source of expansion for that value, as if they owned a unique lens that interprets anything in the world through that value, thereby generating new variations of it.

As a result of this building process —this possession of real estate in the culture, ownership of a unique lens, and unique familiarity with it— they will become sought after; others will willingly reward them for it, because they cannot dispense the valuable thing for everyone.

However, their capacity will remain limited. If others want them to perpetuate it as much as possible, the value unearther will need more time to do so. Hence, they will need financial means for self-sustenance, so they will charge a compensation for their time.

Then, as recognition of this value proliferates, their role in society will gradually consolidate. The whole economic system of transaction, supply, demand, and value calculations will respond to this role and compensate it appropriately, according to its relative worth. In other words, it will be assimilated by the economy.


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